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17 Irish Festivals in line for European Labelling Award!
Date: Feb 27, 2015

A.O.I.F.E. National Executive Director Colm Croffy was in Brussels again for the Spring meeting of the Steering Group for the Europe For Festivals , Festivals For Europe  Labelling pilot project.

The Joint Project Director Hugo de Greef chaired the days proceedings which were attended by National Hub representatives of 26 different countries.

The funders to the programme rolled out in Ireland since Spring 2014 by A.O.I.F.E. – The EU Commission were also in attendance and seemed pleased with the progress to date. Corrine Rigaud the Manager responsible for the implementation of the new project stated that she was keen that the huge interest in the concept;  would prove key to the Parliament and Commission revisiting the project in a positive frame of mind.

Brussels 1

Pictured are EFFE Co-Director Gugo De Greef, European Commission Manager, Corinne Rigaud & Colm Croffy, Executive Director of AOIFE.

 

The Hubs presented their national findings on how they managed their campaigns and sought to get colleague festivals and cultural events apply for the LABEL and perhaps a chance to win an Award at the GALA event in late Autumn this year.

The applications are currently being finalised by the Experts appointed by the Hubs and will then will be presented to the International Jury who will announce the successful festivals in late May. AOIFE and the Commission will be involved in celebrating and marking the first Irish Labelled festivals in special events and activities throughout the summer and autumn.

So for the preliminary analysis – Ireland ranked 17th in total number of applications. Coming ahead of the UK, Malta, Austria, Turkey, Slovenia, Lithuania, Luxembourg and Latvia.

In common with most small countries we secured an application rate of 14% of what AOIFE felt was a reasonable target to be eligible for the first pilot scheme.

The applicants ranged from small, to mid sized and a few Internationals in the field. Significantly there was little or no interest from festivals or cultural events in the locations currently working on bids to host the EU city of culture in 2021.

A whopping 896 festivals applied for the EFFE Label this year, with festivals from 32 different countries programming various genres showing a great interest in being part of the EFFE Platform. From the applicant festivals received, 71% were from Music programmes, 40% from Dance, and 38% from the Theatre Department. Many other genres such as film, literature, photography and opera were also well represented in the applications.

The successful festivals will be promoted by the EFFE Project and Commission with a Marketing Initiative Worldwide, worth 1 million euro, featuring a new website from this summer onwards.



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